Martin Kemp has attracted 65% worth of bets wagered on Celebrity Big Brother according to Ladbrokes.
The Spandau star may have been the last contestant to enter the house but he was immediately installed as the 9/4 favourite as female fans all over the country reignited their love for the 80s heartthrob.
Julian Clary is a strong contender at 7/2 to steal the crown from Kemp along with another former resident of Walford, Cheryl Fergison at 4/1 in the market. Coleen Nolan is also fancied by punters at 9/2, hoping she'll be as loose lipped as she claims to be.
A single penny is yet to be staked on 50/1 outsiders Samantha Brick or Jasmine Lennard.
And with many of the housemates being famous for their lack of fidelity it's just 2/1 that any of the celebrities do the business in the house.
Jessica Bridge of Ladbrokes said: "Kemp's the clear housewives' favourite. He's indestructible at the top of the market and it won't be long before his odds are cut. It looks like the celibacy rule could finally be broken this series."