Simon Cowell's poorly-recieved gameshow Red Or Black? has come under fire from the Gambling Commission, who accuse it of 'glamourising' betting.
The Sun reports that the industry regulator met ITV on Friday to discuss their concerns about the Ant and Dec-hosted show, in which contestants face a series of chance-based challenges, the outcome of each being either 'red' or 'black'.
The last one standing in each edition gets the chance to win £1million simply by spinning a giant roulette wheel and guessing what colour it will land on.
Chiefs believe it encourages gambling by making the casino game look easy to win, and have demanded tweaks to the format so players on future series will have to demonstrate skill to scoop the cash.
A source said: "Put it this way, if the Gambling Commission kicks up a big fuss about your show publicly, it is unlikely that you would go ahead with it.
"The Commission has concerns the show is glamourising gambling as so many people won £1million last time and did the best part of nothing to get it."
The first series - the most expensive gameshow ever with a £15million budget - aired last September and saw four finalists leave with the big-money prize.
ITV reportedly needed an audience of nine to ten million to recoup their investment, but it flopped with viewers, drawing an average of less than five million an episode.