Channel 4 has confirmed today that it has AXED Deal or No Deal after 11 years - although host Noel Edmonds is set to take the gameshow on a tour of the UK.
Speculation that the writing was on the wall for DOND has been mounting over the last few months, as it hasn't filmed any new games in at least a year.
And today Channel 4 has finally put viewers out of their misery, confirming that the studio version - filmed at the 'Dream Factory' in Bristol - IS ending after almost 3,000 episodes.
One final series will air this autumn, consisting of episodes that the broadcaster already has stockpiled.
Then, to celebrate its success, Noel and The Banker will take the show to its loyal fans at famous landmarks around the UK for a special series, 'Deal or No Deal on Tour'.
"I remember watching Deal or No Deal launch and watching it grow to become a hit that captivated audiences for over a decade," said Channel 4's Chief Creative Officer, Jay Hunt.
"A lot of the credit for that must go to Noel and his exceptional presenting. As the studio shows ends, I’m delighted he'll now be taking Deal or No Deal to the audience."
Deal premiered on C4 in October 2005, and at its peak was watched by over 3million viewers. Over the years it has given away over £40million in prize money - with 8 lucky winners taking home the £250,000 jackpot.
Notable contestants include Olly Murs, the only person ever to play it twice: once before he found fame on The X Factor, the second afterwards in a celebrity charity special - with combined winnings of £10.50.
Chart-topping producer Naughty Boy is also thought to have kickstarted his music career with the £44,000 he won on the show in 2007.
Meanwhile, C4's relationship with Noel is set to continue, as he's been announced as the host of its new daytime gameshow 'Cheap Cheap Cheap' (working title). He is also fronting two new pilots for the network, including another 'big-money' format.