ITV and The BRIT Awards have apologised to Adele for cutting her off while she made her 'Album Of The Year' acceptance speech at last night's ceremony.
The superstar took to the stage to say her thank-yous after bagging the sought-after gong, having earlier won the title of 'British Female Solo Artist'.
However, host James Corden soon sheepishly interrupted her so he could introduce the headline set from 'Outstanding Contribution to Music' winners Blur, who had earlier given a lengthy speech of their own.
"Can I just say then, goodbye and I'll see you next time round," Adele said hurriedly as she finished her speech by holding up her middle finger, a gesture that she later clarified was aimed at 'the suits' and not her fans.
In a statement, ITV explained: "The Brits is a live event. Unfortunately the programme was over running and we had to move on. We would like to apologise to Adele for the interruption."
A spokesperson for The BRIT Awards added: "We regret this happened and we send deepest apologies to Adele that her big moment was cut short tonight due to the live show over-running.
"We don't want this to undermine her incredible achievement in winning her incredible award. It tops off what's been an incredible year for her."
After the show, Corden told Keith Lemon and Laura Whitmore on ITV2 follow-up show The BRITs Backstage that he was 'upset' about what happened.
"I feel bad about having to cut Adele off," he said. "I really don't understand quite why I was made to, but it's not a very nice way to end. Blur get to play for eleven minutes and she gets to say thank you once."
PIC: Copyright ITV/The BRIT Awards