Jason Manford will host a new ITV show called What Would Your Kid Do?
The series will find out just how well the nation really knows their kids by challenging parents to guess how their children will behave in a variety of situations.
ITV say the programme will merge "specialist factual child development psychology with an entertaining gameshow mechanic."
Each show will see children filmed in a real world setting – they’ll think it’s just another day at school, unaware they'll go through a number of tasks that will explore everything from curiosity to lateral thinking, risk taking to rule breaking.
As the situations unfold, Jason will observe alongside the parents as they try to predict what their child will do in each situation, providing a fascinating and often hilariously telling insight into the minds of children - he’ll also have a few surprises up his sleeve that will see him join the children in their world.
At the end of the show the parents who have shown they know their child the best and correctly predicted their behaviour will play for a family prize alongside their child.
The family with the most correct predictions goes through to the final. But on this show, it’s not the adults choosing the prizes… it’s the kids.
What Would Your Kid Do? continues tonight (February 20) at 8PM on ITV with its third episode.
Jason Manford said: "You are going to love this show! As a dad of five children, I am constantly left in tears laughing at some of the stuff that comes out their mouths, but I’m also often bowled over by their inquisitive minds and sense of right and wrong.
"So the idea of putting them in this kind of situation - where we get to watch them in as natural an environment as possible - seeing how they react, whilst I’m in the studio quizzing the parents…well, let me tell you…it’s a show that’s as packed full of laughs as it is surprises.
"A real heart-warming family series and it’s an honour to be asked to be part of it.”
Jason added: “The various set ups on the show were devised by expert child psychologists so they’re actual tests they do to kids at this age. The responses and reactions were genuinely fascinating as well as being really funny. Every kid was so different and it was great to see the parents’ genuine shock because everyone thinks that their own little kid is an angel!”
Satmohan Panesar, ITV Factual Entertainment Commissioner, added “This is an exciting new hybrid format which takes a universal subject, gives it an entertaining ITV wrapping and then packs it full of intelligent smart psychology that will hopefully say something about all of our kids and in turn all of us.”
Matt Pritchard, Managing Director of programme makers Boomerang, said: “This series is a fresh take on parenting that surprises, informs and entertains in equal measure.
"We are excited to be working with Jason on a peak time show that is as funny as it is factual.”