ITV is planning to build its own 'theme park' in London, which could feature 'experiences' for some of its biggest shows - such as Downton Abbey and The Voice.
According to the Evening Standard and Broadcast.co.uk, the UK's largest commercial TV network has published a document entitled 'A Place for Drama to Live in London', detailing proposals for a visitor attraction.
A search is already underway for a 20,000 sq ft venue in the capital's zone one that can welcome up to 250,000 attendees per year.
They would be able to browse sets and examine costumes and props from some of ITV's biggest programmes.
As the title suggests, dramas appear to be the primary focus, with the likes of Victoria, Broadchurch and Downton Abbey expected to feature.
However, reports suggest there could be exhibits for some of the broadcaster's entertainment hits - such as The Voice and I'm A Celebrity... Get Me Out Of Here!
The attraction is also set to include a restaurant and a 100-seat auditorium for 'immersive, cinematic' screenings.
Bosses are aiming to open it to the public as soon as 2018.
An ITV spokesperson commented: "As part of our business we have a team which operates experiential events around our programmes, including the Emmerdale Studio Experience and This Morning Live, and are always looking at new ways to expand this and bring in new programme brands."
The news comes two years after ITV launched an official I'm A Celebrity attraction at Thorpe Park.
It gives visitors a taste of life on the jungle reality show and lets them try out some Bushtucker Trials - including the iconic Celebrity Cyclone.
Other programme tie-ins run by ITV's 'commerce and ventures' team in recent years include Coronation Street set tours, and Ant and Dec's 'Takeaway On Tour' series of arena shows.