Reigning Queen of the Jungle Vicky Pattison is reportedly leaving Loose Women - amid rumours that she's set to land the hosting role on I'm A Celebrity's ITV2 spin-off show.
The Sun claims that Loose Women bosses have chose to AXE Vicky from its panel due to her 'wild partying'.
"She’s a real party animal and seemed much more focused on nights out, which could sometimes impact her commitment to the show," its source said.
"It’s a real shame because this was a huge opportunity for her to use her popularity from I’m A Celebrity to develop a career."
But Vicky's spokesperson has denied that she was dropped - and hinted she's actually moving on to bigger and better things.
"Vicky was only ever contracted to Loose Women until the end of August," her rep told the Daily Star. "She has some hugely exciting projects coming up, which have made it impossible for her to carry on as a panellist for now."
With the new series of I'm A Celebrity creeping ever closer, we can't help but wonder if one of those "hugely exciting projects" is the presenting gig on its spin-off, I'm A Celebrity... Get Me Out Of Here NOW!.
Vicky, who won the jungle reality show last year, is one of the hot favourites to replace Laura Whitmore - and the former Geordie Shore star admitted in July that she has been in talks with I'm A Celeb bosses.
However, it isn't the only show she has been linked to: she recently filmed a pilot for new ITV2 panel game Codswallop Club, on which she's a team captain.
We don't have too long to wait for answers, as I'm A Celeb will be back on our screens in mid-November.