Channel 4 has announced that its hit fly-on-the-wall documentary series Big Fat Gypsy Weddings is to come to an end next year.
The reality show - which gave viewers an insight in to UK travelling communities, and in particular their lavish wedding ceremonies - will return for six individual specials, before the broadcaster gives it the axe.
Speaking at the Edinburgh Television Festival yesterday, C4's chief creative officer Jay Hunt said it has come to a 'natural' end due to 'creative reasons'.
"We have got to a point where we are thinking differently about that franchise," she commented. "There will be some more Gypsy Weddings next year but we are not doing another series."
Big Fat Gypsy Weddings began life as a one-off Cutting Edge documentary, but a positive reception prompted Channel 4 to commission a full series.
At its peak, the show drew in well over eight million viewers, becoming one their highest rating show since they dropped Big Brother in 2010.
However, figures fell significantly for this year's second series, which averaged around five million viewers.
Hunt added: "Big audiences like that can be addictive, but it's very important to know when to draw the line."
The fate of spin-off series Thelma's Gypsy Girls - in which dressmaker extraordinaire Thelma Madine taught traveller girls the tricks of her trade - has yet to be confirmed.