C4 soap Hollyoaks is set to air a brand new car accident storyline in accordance with independant road safety charity Brake. The storyline set to air later this month will see Ethan Scott (Craig Vye) make a grave error whilst driving causing him to crash into student Rob (David Atkins).
The scenes will see detective Ethan texting Theresa McQueen and Liberty Savage (Jorgie Porter and Abi Phillips) on his mobile phone whilst behind the wheel and accidentally running over student Rob during his lapse of concentration leaving viewers to wonder if Rob will survive or die and whether Ethan will face the music for his actions.
The storyline which is in conjunction with Road Safety Week which begins on November 21st will aim to combat dangerous driving by highlighting the consequences of using a mobile phone whilst driving. The theme of this year's Road Safety Week is ''Too young to die".
Talking about the campaign, campaign director for Brake Julie Townsend commented: ''Young drivers need to know that using a phone at the wheel, to text, call or use the internet is incredibly dangerous. Too many young lives are lost and ruined through road crashes, which is why it is so important that popular TV shows such as Hollyoaks highlight the appalling consequences of crashes, and the simple things all drivers can do to help avoid them.''
''Brake is a charity that supports people who have been bereaved or seriously injured in crashes, so we are all too aware of the suffering caused by drivers taking needless risks like using a phone at the wheel, speeding or drink driving. A death or serious injury on the road shatters families and communities, all the more so when the victim is young with their whole life ahead of them. Brake is urging young people, and drivers of all ages, to make a pledge this Road Safety Week to always drive sober, slow and secure to prevent tragedy on our roads."
Watch the storyline unfold on screen from Monday, November 14th at 6:30pm on Channel 4.