The first of a series of X Factor 2012 UK promo videos aired yesterday, staring One Direction.
Now ITV1 have uploaded others to their YouTube channel, featuring a range of successful acts from the show.
Somewhat notably however, only one of the four videos so far revealed actually features a winner of the show.
Despite their huge success, JLS, Olly and One Direction didn't actually top the votes in their respective finals.
That said, we can't imagine the likes of Steve Brookstein or Leon Jackson would be up for promoting the show any more.
The ads feature the stories of the each of the acts, with the tagline of "Whose Time Is Now."
The new series of [cat]The X Factor[/cat] is expected to start next month on ITV1.
Watch the ads below...