Simon Cowell's pal Sinitta has taken inspiration from the X Factor boss and set up her own competition to find music's next big talent.
The So Macho singer has reportedly been auditioning hopefuls in London last month, The Sun reports today.
"Simon has always said what a good eye and ear Sinitta has for talent and I know he would wish her all the luck in the world," the music mogul's spokesperson told the newspaper.
"He has said to me, and I know he believes it, that competition keeps everyone on their toes."
A spokesperson for Sinitta added: "She is looking to discover the next big thing."
Sinitta's talent agency - Attinis, her name backwards - are offering mentoring to young stars.
Their website clams: "Sinitta will offer mentoring for those who are serious about getting into the music and dance industry. Co-ordinating with industry experts, the sessions will help you hone your talents."