The Voice UK 'completely different' to The X Factor, says BBC One boss Danny Cohen

The Voice UK

BBC One controller Danny Cohen has insisted that his new show The Voice UK will be 'completely different' to The X Factor when it launches on the channel next month.

The new reality series sees hopefuls take part in 'blind' auditions, singing to coaches who have their backs turned.

The panel, made up Will.i.am, Jessie J, Tom Jones and The Script's Danny O'Donoghue, can only hear the contestants and must decide based on their voice alone whether to put them through to the next round.

Speaking to the Daily Star this week, Danny Cohen said that the TV show would be "quality entertainment", with much more emphasis on talent rather than gimmicks.

“We are totally different," he told the newspaper of its rivalry with The X Factor. “Our coaches are all musicians.

“There are no bad singers either.

“You don’t get on this show unless you can sing.”

The Voice UK starts on BBC One next month.

Get the latest news

Subscribe on YouTube