Honey G released her first track The Honey G Show last Friday night and the song quickly climbed into the Top 10 on iTunes.
But once her dedicated fans had downloaded the song, the track plummeted and - at the time of writing - it has dropped to Number 49 on the download chart.
Worse still, the song doesn't currently appear at all in the latest Top 200 streams on Spotify, making it unlikely Honey G will enjoy a good chart position come Friday.
In fact, she my miss the Top 40 completely.
Elsewhere at the moment, Matt Terry remains in the Top 20 with his winner's single When Christmas Comes Around having peaked at Number 3 following its release. The track missed out on the weekend's Christmas Number 1, dropping to Number 8 in the rankings.
The so-called 'gift card effect' - the boost given to older songs in the charts as people spend iTunes gift card Christmas presents - could boost Louisa Johnson's So Good to a new peak. The track is currently at Number 7, having previously reached as high as Number 13 during its original release last month.
Little Mix's former Number 1 Shout Out To My Ex and new single Touch both join Louisa in the Top 10, together with James Arthur's Say You Won't Let Go.
But at the top, nothing has changed with Clean Bandit's Rockabye on course for an eighth week at Number 1 after grabbing the Christmas top spot.
The Official Chart will be revealed on Radio 1 on Friday night.