The X Factor 2016 final on Sunday featured the finalists singing for less than 15 minutes.
The marathon show to crown this year's winner was dragged out for more than 2 hours, but Saara Aalto and Matt Terry were only featured performing for a total of 14 minutes and 50 seconds.
Even if you include guest appearances from Little Mix, Kylie Minogue and Madness, the amount of singing in the show still only comes to roughly half an hour.
Adverts, recaps, previews, VTs and other filler made up the other 90+ minutes of Sunday's show.
Viewers watching couldn't help notice the distinct lack of actual singing from the music competition, with one viewer writing online: "There's more adverts than actual X Factor footage.. #xfactorfinal #XFactor @TheXFactor".
Another quipped: "The X factor wouldn't need to be on for 2 hours if it wasn't for all the bloody adverts"
Sunday's show ran from 8PM until 10:05PM and averaged just under 7 million viewers.
It was the least watched final in the history of the show, down over 1 million viewers on 2015 and also below the first ever final in 2004.
Meanwhile, stats out following the final reveal that the entire series this year was X Factor's least popular ever.
An average of 6.5 million viewers tuned in to the shows between August and the final, down 500,000 viewers on last year's average.
Since 2010 The X Factor has lost half its audience and is now below the numbers the very first series was attracting.
But it still is one of the biggest shows on TV, and that's no doubt why ITV have jumped to renew The X Factor for a further three series.