X Factor winner Matt Terry has picked up his record deal prize - but it's not with Simon Cowell.
The latest champion has been signed up by RCA records, rather than Simon's own Syco label.
A spokesperson for Sony confirmed to The Sun newspaper: “Matt Terry is now part of the Sony Music family.”
The UK arm of RCA is host to a number of huge stars including Alicia Keys, Paloma Faith, Sia, Justin Timberlake and Miley Cyrus, as well as X Factor alumni Rebecca Ferguson, One Direction's Zayn Malik and Olly Murs.
And according to sources, music bosses are keen for Matt to follow in the footsteps of Olly, who was runner up in the 2009 series.
"Simon and Sony have had a think and believe that Matt is very much an artist in the mould of Olly Murs," a source said. “And to that end, they both believe he should be a label mate of Olly’s on RCA."
It's not the first time that Simon hasn't signed an X Factor winner himself: In 2010, Matt Cardle was signed to Columbia Records while Simon picked up One Direction for his own label.
So could that mean that Simon has his eye on another finalist from this year's show? We'll have to wait and see...
For now, label politics aside, Matt is on course for a Number 1 hit with his winner's single When Christmas Comes Around.
The track is only X Factor's second ever original winner's song and was penned by Ed Sheeran.
"Everyone is thrilled with Matt’s victory and how brilliantly the winner’s single is doing," a source said. “It perfectly showcases Matt’s talent and also has a real shot at the Christmas No1 next week if momentum continues to build.”