It was Matt who won The X Factor last night, but it wasn't just his victory creating headlines this morning.
Some viewers are sure they saw Matt and Freddy "having a cheeky wee snog", to quote one user on Twitter, after he performed his winner's song for the first time and was joined on stage by the finalists.
"Can Matt and Freddy just admit they're dating already," one viewer wrote online
"Matt and Freddy can now be known as #Fratt #xfactorfinal #MattTerry 😍" another posted as speculation over their friendship went wild.
However there may be some bad news for those willing the pair together.
While neither Matt nor Freddy have spoken out about the rumours, which trended on Twitter overnight, their fellow finalist Gifty Louise has done.
"lol Matt and Freddy are not together. Bloody hell 😂😂" she wrote.
Meanwhile, Matt has thanked everyone from mentor Nicole Scherziner and the rest of the judges to the cleaners in a super long victory speech online.
He posted the lengthy message on Twitter last night under the heading "X Factor Family this is for you 🙏🏽".
"You guys are my friends for life and I cannot wait to see you all again and have some proper laughs," Matt wrote about the show's security, sound team, producers, dancers, vocal coaches, fellow finalists, family and fans.
He continued: "You all mean so much and are fantastic people. It's been an eventful ride but you guys did it! Love you all."
Matt then added: "Still COMPLETELY in shock! I'm so grateful! So happy to say my new single #WhenChristmasComesAround is out now!!!❤️
The X Factor will be back next year on ITV.