The X Factor 2016 ratings hit a new series low last night for its latest live show.
Yesterday evening's Halloween episode averaged 5.7 million viewers.
That's a drop of 200,000 viewers on last week and 500,000 viewers down on the first live show of the series at the start of the month.
Strictly v X Factor viewing figures
The BBC series peaked with an audience of 10.6 million while X Factor achieved a high of 6.6 million.
Strictly was up 400,000 viewers on last year's equivalent episode and inline with 2014's Halloween show.
As for The X Factor, last night's episode was up 100,000 the equivalent day in 2015 but down 1.1 million on the equivalent show. In 2014, the Halloween show had 7.4 million viewers.
X Factor's viewing figures
For this year's live performance shows
Week 1: 6.2 million
Week 2: 5.8 million
Week 3: 5.9 million
Week 4: 5.7 million
So far The X Factor 2016's live shows have averaged 5.9 million viewers, down on the 6.4 million average for last year's first four performance shows.
But the viewing figures aren't just down on last year, the average is close to 1.5 million viewers below what this year's auditions achieved.
An average of 7.3 million viewers tuned in to the first seven episodes of this year's series, which is up on 2015.
The X Factor and Strictly both return tonight to ITV and BBC One respectively.