Olly Murs has slammed contestants on The X Factor for taking part for the 'wrong' reasons.
The former host and finalist of the show thinks many acts nowadays are only after fame.
And, based on recent years, an appearance on Celebrity Big Brother.
While Olly didn't name names, he told the Metro newspaper: "A lot of them are in it for the wrong reasons. A lot gave [me] the impression they were in it to be famous and not because they wanted to release music."
He claimed: "When I did Xtra Factor, they all believed in all the hype and believed they were bigger than they were.
"You’ve got to remember it’s X Factor, the biggest show on TV, but when you come off the show you’re not anyone.
"You’ve had one single, or not even got a single. Now prove to people you’re a real deal."
And Olly wasn't done there, accusing some acts of thinking they had made it even before they auditioned.
"They think when they’re finished 'I’ll get a record deal'. But where are they now?" he remarked.
Olly's comments echo those from former X Factor judge Cheryl Fernandez-Versini who previously called out singer Sam Kay when she went from the show to Big Brother.
Sam had auditioned for The X Factor in 2014 but didn't make it into the live shows, clashing with Cheryl at her arena audition.
She then turned up in the Big Brother house last summer where Cheryl - who it turns out is a Big Brother fan - instantly recognised her.
Cheryl said last year: "It’s a shame because some people queue up for days and dream about it for years and years, they get turned away because maybe they were too nervous on the day of auditions previous to seeing us.
"And then there’s someone like her who just wants to be a known person, I do get a little bit annoyed, especially when people get defensive when you’re just trying to talk to them. I’m getting a bit long in the tooth for it!"
The X Factor returns Saturday and Sunday night on ITV.