Simon Cowell has supposedly offered the BBC a new baking show with a contract for life.
The music mogul, who recently agreed a deal with ITV to keep The X Factor and BGT on air until 2019, admitted he felt bad for the BBC.
The channel lost Bake Off earlier this month following negotiations that saw Channel 4 takeover the hit TV show after six series.
But Simon made an offer via The Sun newspaper: “I am open for business and I have got an idea for a new bread show, which involves cakes and innuendos and the BBC can have the contract for life.”
He added of the channel switch: "Personally I think it is a mistake. I just do.
“I feel bad for the BBC, because they launched the format and it must be incredibly frustrating when you are in that position and you have got a huge hit but you can’t compete but I get the reasons why you can’t compete.”
The reported offer from Simon may have been a bit tongue in cheek this time but he's tried it seriously before.
In 2013 Simon launched cooking competition Food Glorious Food on ITV, hosted by Carol Vorderman and featuring judges including Loyd Grossman.
However after disappointing viewing figures and negative reviews, the show didn't return for a second run.