The X Factor 2016 launched almost a million fewer viewers this year, according to the first ratings.
Overnight data released this morning suggests that the first audition show of the series was watched by a total audience of 6.8 million viewers on the night.
That's down 800,000 on last year's opener and the lowest launch in over 10 years; 2005 was the next lowest at 6.6 million.
The (very good) launch episode last night peaked with 7.5 million viewers, less than the average number for last year.
Straight after on ITV2, the new Xtra Factor live launched to 770,000 viewers (exc+1) with Rylan Clark-Neal and Matt Edmondson.
X Factor's launch numbers are sure to be a bit of a disappointment given yet another major overhaul, continuing the show's downward trend of shredding viewers.
But of course the series will be on until Christmas and it's impossible to judge the success from the one episode, so we'll have to see just where the numbers go from here.
X Factor launch ratings
2016: 6.80 million
2015: 7.65 million
2014: 9.50 million
2013: 8.78 million
2012: 8.09 million
2011: 10.80 million
The X Factor 2016 auditions continue tonight at 8PM on ITV with Xtra Factor straight after.