Katie Price is facing ridicule after her new reality show was forced to offer guaranteed tickets to The X Factor 2016 grand final in order to entice audience members to turn up.
Katie Price's Pony Club follows the media personality and Celebrity Big Brother winner as she teaches her kids various horse-riding skills.
But it seems the show may already be a bit of a flop, as it struggled to find punters to turn up for filming of its grand final at the Berkshire Polo Club last week.
According to The Mirror, audience firm Applause Store sent frequent emails to its customers begging them to attend - and it even offered guaranteed entry to The X Factor final in December to anyone who signed up for tickets.
One of the messages read: "It’s a really special show and we want you to come and enjoy it whilst bagging yourself the biggest tickets of the year!"
While deals like that are not uncommon for smaller shows, this was seen as a particularly desperate move, as The X Factor final is one of the most sought-after events in the TV calendar.
The fine print specified that applicants had to turn up to Pony Club in order to redeem the X Factor offer.
The newspaper quoted one person who received the emails as saying: "They must have been getting desperate for audience members, they emailed nearly every day before they started offering X Factor final tickets."
Katie Price's Pony Club will air later this year on pay TV channel TLC.