The X Factor could stay on ITV for at least a further five years, if the channel's boss has his way.
The Simon Cowell singing show will air its latest series in the autumn, the last in the current contract with ITV.
There had been claims that the channel were potentially looking at 'resting' the series but that looks to be the total opposite of the truth.
In fact, ITV chief Kevin Lygo is very much supporting the show and hopes it will continue for many more years.
He suggested that The X Factor and Britain's Got Talent made ITV "the envy of anybody in the industry".
The channel boss explained: "You throw [these big shows] away at your peril.
"Until you've got a wonderful new 7m-rated show knocking on the door for Saturday night, we want to try our best to keep the old shows as fresh as we can."
And the person in charge of keeping The X Factor fresh and launching The Voice UK on ITV is Shu Greene, who previously worked for Simon at Syco.
Kevin Lygo revealed (via Digital Spy): "[He's been tasked with] landing The Voice in a powerful way and breathing some new life into The X Factor.
"I want Shu to concentrate on keeping these shows refreshed and alive. I honestly believe they should be here when I'm fired in five years' time."
It was reported earlier this week that a new deal between ITV and Simon will be announced in the coming weeks, expected to secure The X Factor and Britain's Got Talent to at least 2020.