The X Factor could find a new home on Sky after next year's series, it's been claimed.
The X Factor and Britain's Got Talent are both currently contracted to air one more series on ITV next year.
The channel's entertainment boss Elaine Bedell said last week that they would soon be sitting down with Simon Cowell to discuss the future of the shows.
The Daily Mail newspaper carries the story that Sky may well be interested in picking up the rights to The X Factor with the current contract set to expire.
It's reported that ITV currently pays £140 million for X Factor but will be looking to pay less after the decline in ratings.
An unnamed TV executive is quoted as saying of Sky's potential bid: "Even if The X Factor loses half its viewers, Sky would still think Christmas had come early if they managed to poach it."
The news comes after it's been all but officially confirmed that The Voice UK will be moving to ITV from 2017.
The BBC has announced that the new series in January will be the last it airs but has revealed the format has been brought by a rival, unnamed channel, widely understood to be ITV.
It could be a game of talent show musical chairs with X Factor shifting to Sky to be replaced by The Voice.