The X Factor 2014 ratings are currently the worst the show has seen in some seven years.
The average figures from the first ten episodes, up until the end of bootcamp, give the current run an average audience of 9.1 million viewers, according to the official viewing figures from TV ratings company Barb.
It's down around 300,000 viewers of last year's series average of 9.45 million and some 500,000 viewers on the series before that.
And it's down over 5 MILLION viewers on Series 7 in 2010 when Cheryl Cole and Simon Cowell were last on the panel together.
It is in fact the lowest rated series that Cheryl has starred in, with her debut run in 2008 being watched by an average audience of more than 10.5 million.
However The X Factor 2014 live shows start this Saturday night and these should be the most watched part of the series.
Although exactly how well the viewing figures do will no doubt depend on just what sort of performances the finalists can put on.
In a bid to boost ratings, Saturday night's opener will see four extra wild card acts revealed.
X Factor UK ratings
Consolidated averages, excluding+1
Series 11 9.09 million
Series 10 9.45 million
Series 9 9.63 million
Series 8 12.04 million
Series 7 14.13 million
Series 6 13 million
Series 5 10.51 million
Series 4 8.56 million
Series 3 8.3 million
Series 2 8.73 million
Series 1 7.4 million