X Factor boss Simon Cowell wants to see 'madness' during the live shows of this year's series.
And creative director Brian Friedman has been brought back to make Simon's dream become a reality.
Brian, who was once a judge on that show for the brief period that Louis Walsh was sacked(!), had been working on the US version of the series.
But with that gone, Simon's hired him for the upcoming run of live shows on The X Factor here in the UK.
“They’ve worked together for a long time now and Simon loves that Brian gets that the show works best when it’s flamboyant, camp and full of drama," a source said today. “Brian’s been working with Britney and other big musicians since he’s been back in the US, so he’s used to dealing with huge OTT shows and the diva behaviour that goes with it."
The supposed insider told the Daily Mirror newspaper today: "Simon wants performances and stylings that everyone will be talking about at work on Monday.
“He’s briefed him to work with the contestants to create some iconic moments for this year’s live shows.”
It was reported earlier this year that Simon was keen to also see more novelty acts make the final few acts.
He said during the launch of the new series last month: "It’s good to have interesting people on the show.
"I’d rather have someone with personality than a boring person with a good voice."
The X Factor live shows begin in October on ITV.