The X Factor 2014 will feature free voting this year from both phones and apps.
The series has ditched the 35p-a-vote cost in favour of making it completely free for the first time in the show's history.
It's said that the phone lines had made about £5 million across the series, although this is before the costs of running the phone lines are taken into account.
While it's still some amount, it pales into insignificance when high ratings can see ads sold for as much as £1 million for 30 seconds.
As well as free voting from mobiles an landlines, the show's apps will also become free, having previously been priced at £0.69 for two or £1.99 for six.
Mark Brittain, Global Head of Commercial, Syco Entertainment, announced: “We are constantly looking to innovate around the show.
"Giving the viewers the ability to vote free through the app will allow viewers, we believe, an even greater opportunity to interact with their favourite show and, of course, play the hugely important role in deciding the ultimate winner of the series.”
The X Factor live shows will begin on ITV in October.
The new series kicks off this Saturday (August 30) at 8PM.