X Factor boss Simon Cowell has taken another swipe at recent stars on the show.
The music mogul reckons that the poor ratings for the past few series have been down a lack of contestants with "world class potential".
And of course a lack of him on the judging panel.
"I think the show is a good show but it does depend not just on who's on the panel but who you have competing," Simon said.
He explained: "On the last show we did, we had One Direction, Cher Lloyd and Ferguson and they're all incredibly talented."
Sorry, Matt Cardle.
Simon continued: "If you have people on the show who haven't got that world class potential, the audience will go down.
"I don't mean that disrespectfully but I don't think it was as good as the final year we did in 2010."
Meanwhile, the Syco record label chief hit back at critics and insisted that the show did good for the music industry by offering acts a chance when they've been shut out by big labels.
"I know the ruthlessness of the music business," he told Radio 4, "I remember being 21 years old, having to wait for a radio producer to play my record.
"I waited 3 hours for him to play 10 seconds before throwing it in the bin."
Simon Cowell will return to The X Factor later this year when the series airs on ITV.