Poor Nicholas McDonald is on course to miss this week's Top 40 chart completely.
The song had peaked inside the Top 30 after its initial release at the weekend but is now down at Number 57, at the time of writing.
With still five days of chart sales to go it's looking very unlikely that Nicky will make it into the Top 40 at all come the weekend's Official Chart reveal.
However Nicholas' album In The Arms of an Angel - which is also out this week - is doing a lot better.
The record, timed for release ahead of Mother's Day at the end of the month, is currently just outside the Top 10 of iTunes after going on sale just yesterday.
Meanwhile former X Factor winners Little Mix are having slightly more better success with their new single Word Up!, currently at Number 7 in the Download charts.
However the song has already fallen from a peak inside the Top 5 and could also end up well down the charts by Sunday evening.
Next week sees the release of X Factor winner Sam Bailey's new single and debut album, the Power Of Love.