X Factor's Cheryl Cole has been offered her own record label by Simon Cowell.
As if her £1.5 million fee wasn't enough it seems that Simon is quite literally chucking everything he can think of at Cheryl to keep her happy.
After spending weeks and 2,000 calls to get her to finally agree to sign up, no doubt he doesn't want her leaving before auditions actually begin.
“I’ve said to Cheryl if she wants a label at Sony I would do it in a heartbeat because she is a really good judge of talent," Simon said this week. “Cheryl got Cher Lloyd into the final, no one else would have done that."
Speaking to the Daily Star on Sunday newspaper, Simon added: “If anyone else was mentoring her it would have been a disaster. The idea of Louis Walsh mentoring Cher would have been a disaster.”
Cheryl meanwhile has revealed that she's all set to release what will be her fourth solo album which will be out just in time for the show in the autumn.
"There won’t be any delay in the album with me doing X Factor," the former Girls Aloud star told the tabloid today. "It’s almost done and it’s full steam ahead.”
She added: "I took some time off and I feel back to my old self, really inspired. The new album is almost done.”