X Factor boss Simon Cowell has insisted he's "thrilled" with The Voice UK's ratings.
The BBC series has seen some of its best ratings for its current run with over 10 million viewers for the audition stages.
Speaking at auditions for Britain's Got Talent last week, Simon said he was happy for the rival show saying "I'm thrilled.
"To be honest, it only spurs us on to work even harder."
A source added to heat magazine this week: "Simon feels The X Factor needs to turn a page, forget how bad it was last year and boot ratings again."
It was reported previously that Simon was concerned about competition from The Voice after its recent ratings boost thanks to a new line up of coaches.
“Simon’s seen the impact that Kylie Minogue has has on The Voice and wants the same effect,” a source said this week.
They explained to Star magazine: “Kylie took an under-performing show and boosted it to ten million viewers – the same as the last series of The X Factor.”
The music mogul previously told budding performers that this year’s show would be taken “very seriously” after three years of rather disappointing line ups of talent in the live shows.
In a late night Twitter session earlier this month, Simon wrote: “The last time I appeared on X factor uk it resulted in over 45 million record sales. So I decided last year to return home to the uk show.”
He added: “And to anyone considering applying for X factor this year. Do it. We are taking this year very seriously. It’s all about the talent."
You can Apply for The X Factor 2014 now.