The X Factor 2014 could see free online voting to help boost both ratings and record sales.
According to The Sun newspaper, bosses are planning to allow viewers to vote via websites such as Twitter and Facebook for free in a bid to make the results more interesting.
It's hoped the move could make things more unpredictable by allowing younger viewers an easier and cheaper way to voice their opinions.
Although there is always the danger that such free voting systems could be compromised by determined fans.
“Simon is determined to introduce free voting this year because it will reinvent the show," a source said today. “It means millions more young people will be able to vote on favourite websites like Twitter.
“Viewers will feel more engaged and want to continue watching each week when they know their opinion will count.”
Insiders claim that had such a voting system been in place in previous years it would have resulted in totally different winner.
“We crunched the numbers and worked out that making voting free would create very different winners," the source explained. “We believe Sam Bailey would have been beaten by Luke Friend who only ended up coming third.
“One Direction would have beaten Matt Cardle in 2010 and Olly Murs would almost certainly have received more votes than Joe McElderry in 2009.
“It will help us create champions more popular with younger people who wouldn’t necessarily have been prepared to pay to vote.”
The X Factor wouldn't be the first TV series to allow free online voting with Sky1's Got To Dance the first UK show to use the technology.
Last year's series of The X Factor saw the introduction of voting via mobiles through the official app, although viewers still had to pay.