It seems even being a global songstress can't save X Factor winner Leona Lewis.
Despite repeatedly being crowned the 'best winner ever' of the show, it seems Leona is on course to be dropped.
It's fair to say that Leona has never really matched her debut era, with her latest album plagued by set backs and problems.
Leona's latest single, Lovebird, this week failed to even scrap into the Top 200 on the chat.
That's some 150 places less than than the bloke singing about his £1 fish and a group of lorry drivers singing about Christmas.
A 'source' told the Daily Mirror that a lack of marketing was to blame.
They said: “This is a bitter pill to swallow for Leona and there is no sugar-coating it.
“The single was strong and should have done better but, unfortunately, there was no real marketing force behind it."
And making more excuses for the poor performance they added: “Also, it wasn’t released as an official second single. Rather it was pushed out on what is known as an ‘impact day’.
“Crucially, it didn’t capture the imagination of radio bosses and got little airplay. Most people, unless they have the album, have never heard the song.
“It’s a little embarrassing for the label because they have invested so heavily in Leona."