X Factor winner James Arthur is reportedly wanted by Jay Z for his label.
James won The X Factor 2012 at the weekend and is on course for number one this Sunday with his winner's single, a cover of Shontelle's Impossible.
James has broken records with sales of 187,000 in just two days, making it the best selling X Factor track ever, and by far the fastest selling single of the year.
The Daily Star reports that James has become involved in a "tug of war" between X Factor bosses and Jay Z, who wants to sign the 24-year-old to his Roc Nation label.
As winner however, James has been automatically signed to Simon Cowell's Syco label for at least one album.
A source revealed to the tabloid this morning: “Jay-Z is a keen spotter of British talent and is already involved with Rita Ora, K Koke and worked with Tinchy Stryder and Sugababes too.
“He is convinced James can follow One Direction’s lead and break into the American market."
They added: “Jay knows what kind of music James should be making and that’s gritty and edgy.
“He feels his team could master an album of worldwide hits.”
James' winners single is tipped to increase its sales today, with the release of the physical version to buy in shops.
HMV’s Gennaro Castaldo said: “The X Factor winner’s single is always a big deal. We’re expecting huge sales and for James to get his first UK No 1 come Sunday.”