Bookies reckon One Direction's appearance on The X Factor UK this weekend will help boost viewers.
The X Factor has been suffering with audiences of late but with One Direction making a performing appearance on Saturday William Hill go odds on at 4/6 for there to be over nine million peak viewers over the weekend.
“One Direction are a huge pull for X Factor audiences and should see ratings soar when they perform on Sunday,” said William Hill spokesman Mark Young.
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Meanwhile, William Hill have once again slashed the price of Christopher Maloney winning the X Factor 2012 from 25/1 to 10/1 over the last 24 hours as the public continue to back the Liverpudlian who has reportedly topped the viewers vote for a number of weeks now.
Maloney has been favourite for the boot on more than one occasion but is yet to even be in the bottom two. He is 13/8 to be there this week and 3/1 for the next elimination. District 3 are 7/4 to be given the boot after a somewhat narrow escape last week and Rylan Clark is 9/4 after his bottom two appearance last Sunday.
“Maloney is starting to feel the effect of any publicity being good publicity and if the rumours are to be true about the voting, it could be a while until the Liverpudlian leaves the show,” said William Hill spokesman Mark Young.
[cat c="the x factor"]The X Factor 2012[/cat] live shows continue tonight at 8:05PM with a Best Of British theme.
Tomorrow evening's results show will feature performances from One Direction and Little Mix, as well as one more act being given the boot.