Guest stars get more from The X Factor over Strictly Come Dancing


Guest stars are better off performing on The X Factor than Strictly Come Dancing, it's been claimed.

Stars see huge surge in gig interest following appearances on X Factor, but Strictly performances fail to make an impact.

The news comes despite Strictly's big ratings lead over The X Factor on both Saturday and Sunday evenings.

Data from ticket vendor Seatwave reveals that recent performers on the X Factor - including Rita Ora, No Doubt , Robbie Williams and Fun. - have seen significant increases in fans searching for tickets for their gigs, after appearing on the show.

JLS saw demand increase by a huge 600% following their performance on 21st October, and Emeli Sandé was another big winner with a 336% surge in interest after she appeared on the same night.


ShowDatePerformer% increase on demand
X Factor Results4th November 2012Rita Ora243%
X Factor Results4th November 2012No Doubt300%
X Factor Results28th October 2012Robbie Williams224%
X Factor Results28th October 2012Fun.100%
X Factor Results21st October 2012Labrinth feat. Emeli Sandé336%
X Factor Results21st October 2012JLS600%

By contrast, performers on the Strictly Come Dancing results show have seen next to no increase and in the case of The Wanted, who performed their new single on the show last night, even a decrease in demand.

ShowDatePerformer% increase on demand
Strictly Results4th November 2012The Wanted-8%
Strictly Results4th November 2012Andrea Bocelli11 %
Strictly Results28th October 2012Paloma Faith20%
Strictly Results21st October 2012Dionne Warwick0%

Louise Mullock, spokesperson for Seatwave, said: “The X Factor may be losing out to Strictly in terms of viewing figures but when it comes to boosting tour sales, X Factor is the place the stars should be appearing. These statistics clearly show that if an artist performs on X Factor, demand significantly increases, while Strictly Come Dancing simply doesn’t move the needle.

“This could be explained by the respective audiences of the two shows, with viewers of the X Factor more likely to buy tickets to gigs. Our advice to musicians is that if you want to help your ticket sales, go on the X Factor.”

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