Simon Cowell has reportedly called urgent 'crisis talks' with The X Factor 2012 chiefs after ratings dived to their lowest level in years.
Last Saturday's number ones-themed show plunged even further, experiencing the lowest ratings since the first series in 2004 - and giving Strictly a whopping lead of 2.4million viewers.
Now The Mirror claims that ITV top brass will meet within the next few days to come up with an emergency plan to 'stop the rot'.
An insider told the newspaper: "There will be crisis meetings this week and Simon will be involved because things have got desperate.
"Simon always wants to be number one, but X Factor is not just second, it’s a long way behind. It’s never been this bad and Simon and those he has left in charge will be hurting.
"The only way of getting things back might be for Simon to return and save the day, but he has got his hands full in America."
The X Factor's ratings have slid since the media mogul departed to launch an American version in 2010.
However, last year's series - the first not to feature Simon as a judge - managed to average over 12million viewers, while this year's series is struggling to hit the 10million mark.
Simon still works on the UK show as an executive producer.