X Factor's Ella Henderson has been spotted getting close to George Shelley, despite the pair insisting they're just friends.
The teenage couple were pictured cuddling and holding hands at the Pride of Britain awards, which were filmed on Monday night.
A source told the Daily Mirror: "George and Ella have been trying to take things slowly because they don’t want to be seen as a typical X Factor romance.
"They really connected when they first met but they wanted to get to know each other before taking the relationship up a notch.
“Now, after spending such an emotional evening together, they are taking things more seriously.”
But it comes after the Union J star revealed he's got together with "somebody special" outside the show.
Speaking to Now magazine this month, George said: “I was texting somebody special, but I don’t want to say who.”
He teased: “You’re just going to have to wait and find out.”
But he insisted to the magazine this week: “It’s not Ella.
“Ella and I are just the best of friends."
Ella has previously denied that the pair were seeing each other, but speaking to the Daily Star Sunday at the weekend, the 16-year-old said: “Yes, I admit we do really like each other."
She continued: “It’s hard because our schedules are so busy that you don’t have time for a romance…but you never know after the show."
Ella added: “Everyone keeps telling me how cute we are together and we do have so much in common.
“We really get along and he’s my best friend.”
[cat c="the x factor"]The X Factor[/cat] continues this Saturday night on ITV1.
The latest results show follows on Sunday evening, which will feature performances from Rita Ora and No Doubt, as well as one more act being given the boot.