The X Factor UK has been experiencing its lowest ratings for four years, it's been revealed.
The weekend's live shows saw the series struggling to hit the 9 million viewer mark for the first time in a long time.
Saturday's Halloween episode was watch by 8.4 million viewers on average between 8:25PM and 10:15PM.
That number, which includes those catching up on ITV1+1, is down 200,000 on the equivalent rating from the previous Saturday night.
The show’s peak saw a similar decline, also down 200,000 viewers to 9.4 million from 9.6 million last weekend.
The show was easily beaten by rival Strictly Come Dancing, with the BBC One series averaging more than the peak audience of the ITV1 series.
Despite the clocks going back, Sunday's show failed to improve and - for the fourth week in a row - shed viewers.
Performances from Robbie Williams and a shock bottom two result didn't help boost the numbers, with 8.9 million viewers tuning in.
9.4 million meanwhile watched Strictly's pre-recorded episode, a number which even eclipsed Downtown Abbey as the most watched show on TV right now.
The US series is also struggling, with scheduling problems seeing viewers turning off.
The American show peaked with over 10 million viewers during the auditions, but was down to 6 million for the judges' houses stage.
It was reported this morning that X Factor boss Simon Cowell was keen for yet another panel refresh for next year's tenth series on ITV1.
"Simon has hit the roof over disastrous ratings, with The X Factor losing over a million viewers to Strictly, and he's putting the blame on the loss of the girls, claiming It's never been the same since [tag]Cheryl Cole[/tag] and [tag]Dannii Minogue[/tag] went," a source claimed.
What do you think should be down to boost ratings? Leave your comments below...
[cat c="the x factor"]The X Factor 2012[/cat] continues this Saturday night on ITV1 with a Number Ones themed night.
The latest results show follows on Sunday evening, which will feature performances from Rita Ora and No Doubt, as well as one more act being given the boot.