Official consolidated ratings data provided by the Broadcasters' Audience Research Board (BARB) show that the new BBC One series attracted more viewers for its auditions than the X Factor 2012 has to date.
As well as the figures including viewers who watched on the night, they also include those who watched within the next seven days using catch up services or repeats.
The X Factor 2012's launch show was watched by 9.1 million viewers, 300,000 less than the opening episode of The Voice UK earlier this year on BBC One.
It's also a huge three million viewers down on last year's opening episode of The X Factor, which was watched by over 12 million viewers.
The Voice UK's second launch episode rallied to just under 10 million viewers, with 9.9 million tuning in. The X Factor's second episode this year however managed 9.6 million.
With the third episode of The Voice UK climbing even further to 10.7 million viewers, the BBC One series looks set to beat The X Factor in the ratings.
Of course, when it came to the live shows, The Voice's ratings fell apart and dipped to lows of 5 million.
Whether or not The X Factor 2012 will follow the same trend remains to be seen, but with the latest episode already seeing a further decline in viewers it's not a good start.
From this weekend The X Factor will be airing on Sunday as well as Saturday nights on ITV1 ahead of the bootcamp and judges' houses stages.