This Morning co-hosts Holly Willoughby and Phillip Schofield are set to go head to head in the battle of Saturday night ratings.
Holly, who hosts The Voice UK, will go against Phil, who hosts The Cube, later this year.
The new series of the ITV1 game show is set to return at 9:15PM, clashing with The Voice UK's live results shows, set for 9PM.
It’ll be the first time that The Cube has aired on a Saturday, having usually appeared in the schedules in an early evening slot on Sundays.
Sources at the Beeb have slammed ITV for getting "desperate" in the Saturday night ratings war between the two channels.
One insider told The Mirror: “This smacks of desperation. They are running scared and to pit Phillip against Holly is the last throw of the dice.
"They are going to any lengths to beat The Voice and damage its ratings but they are on a losing wicket.”
Meanwhile it was revealed yesterday that The Voice UK would feature a double episode on April 21 and Sunday, April 22 as the final 40 artists and whittled down to just 20.