BBC Radio 2 DJ Paul Gambaccini has branded hit out at the broadcaster's new reality show The Voice UK, branding it a "karaoke competition".
The Beeb has faced criticism for buying the Dutch format from Big Brother maker John De Mol, with many complaining about the show's £22 million price tag.
The live shows are expected to cost as much as The X Factor, and so bosses will be hoping it manages to achieve similar ratings when it starts on Saturday night.
But it seems like it'll be an uphill struggle for the realty format to please its critics.
Gambaccini - often referred to as 'the professor of pop' - told the Radio Times this week: "The Voice is a karaoke competition, full stop.
"Although the American series was fantastic to rejuvenate the careers of two of the judges (Christina Aguilera and Maroon 5's Adam Levine), it didn't give us a viable artist."
The BBC has also been under fire recently for spending around £1 million on the show's coaches themselves, with Will.i.am understood to be getting a whopping £500,000 fee for the series.
The show continues at 7PM on Saturday on BBC One.