Sir Tom Jones fails to recognise his own backing singer Alison Jiear on The Voice UK!

Tom Jones (The Voice UK)

There's embarrassment for Voice UK coach Sir Tom Jones when the show airs later this month, as he fails to recognise his own backing singer!

The new music reality show, which launches on BBC One this Sunday, will see the coaches listen to auditionees with their backs turned, allowed only to hear the act.

And it's led to some rather interesting telly, from famous singers going unnoticed to men being confused for women.

But poor Sir Tom was caught out when one of his backing singers, Alison Jiear, auditioned for the show earlier this year.

Unfortunately for Alison, neither Tom nor any of the other coaches turned around.

"Tom really likes Alison and felt terrible," a source told The SUn.

They added: "It just shows how tricky the show is – at auditions last week none of the judges voted for former Five singer Sean Conlon when he took to the stage."

The Voice UK launches this Saturday night on BBC One.

> The Voice UK spoilers

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