The Voice UK start date has apparently been revealed, with the new reality series reportedly set to kick off on Saturday, March 24.
While the BBC has yet to make any official confirmation on the premiere date, DigitalSpy report that the series will begin in a "primetime Saturday night slot" on BBC One on March 24.
The dates comes with news that The Voice UK will make use of social media more than any other show currently on air, hiring experts Telegraph Hill to carry out the campaign.
Wall to Wall multiplatform producer Kat Hebden told the website: "We appointed Telegraph Hill based on its achievements in generating audience engagement for BBC Three's Being Human. Given the team's existing experience, we were confident that they could deliver a social media campaign that engages both the coach's existing fan bases and the show's audience.
"Despite The Voice UK not yet being on air, the team's social media campaign is already proving a success with @BBCTheVoiceUK boasting 15 thousand Twitter followers alone."
BBC Online executive Sarah Clay added: "I've worked with some of the Telegraph Hill team before on other projects and love their fresh and exciting approach to delivering cross-platform content and live conversations. It's great to see them bring their skills to such a big show."