The Voice USA shows how to launch a reality series!

The Voice

The second series of The Voice USA kicked off in the states last night, with more than 30 million viewers tuning in, and after a rather amazing advert, it's no surprise.

Featuring coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton the ad does away with the clich├ęd glamour shots in front of fiery backgrounds, and instead was down to earth, funny, and simply quite awesome.

Take note, BBC.

Watch the Voice USA promo below...

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