The Voice USA shows how to launch a reality series!

The Voice

The second series of The Voice USA kicked off in the states last night, with more than 30 million viewers tuning in, and after a rather amazing advert, it's no surprise.

Featuring coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton the ad does away with the clichéd glamour shots in front of fiery backgrounds, and instead was down to earth, funny, and simply quite awesome.

Take note, BBC.

Watch the Voice USA promo below...

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