BBC boss says The Voice will "stand out" from The X Factor

The Voice UK

The boss of BBC One has defended his decision to pick up reality talent show The Voice, saying that the format will stand out from the likes of The X Factor and Britain's Got Talent on ITV1. Speaking at BAFTA earlier this month, controller Danny Cohen added he wanted to decrease the amount of dance shows on the channel.

It is understood The Voice will replace flop US show So You Think You Can Dance, which achieved barely 3 million viewers for its second series earlier this year.

Talking about the new show - due to debut in 2012 - Cohen explained: "We feel that there's enough difference in this format that it will stand out. The fact that ITV tried very hard to get it - even though they've got The X Factor - suggests that they feel this show is different enough [from that one]."

He continued: "We've got three dancing shows on BBC One this year on Saturday nights, and I wanted to decrease that," he explained. "But still find ways that we could have live, often performance-based television.

"We are in an era where the audience love that [and] we shouldn't ignore what the audience want."

Jessie J became the first of our musical coaches to be confirmed for the show's panel earlier this year.

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