Jessie J has only been a judge on The Voice for a few days, but she's already hard at work putting her rivals down. The breakthrough hip hop star hit out at the show today, branding it "cruel", less than a week after she appeared on it to help Tulisa pick her final four acts.
On Tuesday it was revealed that the singer had joined rival BBC One show The Voice as one of the judges - referred to as coaches in the new format.
Speaking to The Sun, Jessie said: "I don't support The X Factor putting through people that are just going to be made a laughing stock.
"That is one of the reasons why I won't be a judge on that show. That is not how I think the industry should be.
"The Voice is a show where I think I fit. The idea of being a coach and an inspiration and a mentor rather than a judge is something I can relate to."
Jessie J went on to praise the format of the BBC's rival show, which has been a hit in the US and Netherlands, where it originated.
"I only start on The Voice after the people have been filtered through who can really sing," she explained. "It is not people who are going to be laughed at for entertainment.
"And it is them picking us. It is not me turning anyone down — it is them turning me down. It is about spontaneity. It is going to be an amazing experience."
However despite all the complaining, like many singers, Jessie admitted she'd jump at the chance to plug her music on the top rated telly show.
She said: "I'd love to go back to perform or help mentor contestants — if they will have me."
The Voice starts on BBC One in the spring.