A trio of top female presenters are being head hunted by BBC bosses to front new reality music show The Voice, it has been revealed. Radio 1 DJ Fearne Cotton, This Morning and Dancing On Ice presenter Holly Willoughby and former Big Brother host Davina McCall are all on the Beeb's list as possible hosts.
Despite rumours previously suggesting Dermot O'Leary would host The Voice, it's now understood the Beeb want to go in a different direction with a female host to differentiate the new show from The X Factor.
Possible names include Fearne Cotton and Holly Willoughby, who have both hosted The X Factor's ITV2 spin-off The Xtra Factor in past and have plenty of live presenting experience under their belts. The BBC may well have a tough time getting Holly away from ITV however, where she currently presents Daytime show This Morning as well as reality series Dancing On Ice, which is set to air the same time as The Voice next week.
A source said however: "The BBC are determined to make the show a success."
Another option being considered is former Big Brother host Davina McCall, another presenter who has plenty of hosting huge primetime shows. Davina also fronted a similar series back in 2002, called Popstars: The Rivals, which created the girl group Girls Aloud and shot Cheryl Cole to stardom.
Meanwhile bookies Paddy Power have offered odds of 10/1 that Tess Daly will jump from co-hosting Strictly Come Dancing to fron the new talent show alone. Other's tipped for the role include Strictly judge Alesha Dixon and Sky Sports News presenter Georgie Thompson.
Former X Factor host Kate Thornton is also in the line up, although a seemingly unlikely contender with odds of 40/1 to grab the job.
The Voice will air in 2012 on BBC One on Saturday nights.