The BBC's new music reality talent show The Voice won't clash with huge rival The X Factor, it has been confirmed. Speaking to The Mirror, BBC boss Danny Cohen also revealed that the broadcaster found themselves fighting with ITV over rights to the ne show.
"The Voice is a really stand-out format and it has got a lot of warmth and heart," Cohen told the tabloid. "It has got something in it for all ages with very high quality musicians involved. There is a real freshness to the fact you are picking people not on what they look like, just on how they sing.
"In terms of judges, we want a real range of musical styles, that is something they have done well in the States. I wouldn’t like to compare the show to The X Factor, it is just a big new show for the BBC. And we will work hard to avoid our show clashing with The X Factor on ITV."
He revealed: "We were a little worried when ITV put in a bid but we fought really passionately for the show and worked hard to show how we felt, and hopefully that played a part when bigger bids came in."
The new series is expected to air between January and March in 2012, with rumoured judges including Adele, Robbie Wiliams and former X Factor judge Cheryl Cole.
"We want to provide really good Saturday night entertainment right through the year," Cohen explained. "The vision of the BBC is it is there to inform, educate and entertain and we take inform and educate very seriously, but we also take the entertain bit seriously.
The BBC has a fantastic heritage of wonderful family entertainment on Saturday evenings. Every so often we will take something from abroad because we think it is worth it."