Reports have suggested that the UK's two top broadcasters have entered a bidding war in order to air a UK version of hit music reality show 'The Voice'. the new reality format, which like many great shows started in the Netherlands, has come to attention after its success in the states.
The American version of the programme - which sees Christina Aguilera and Cee Lo Green among the judging line up - has been a surprise hit for the NBC network in the states, and now BBC and ITV are both looking at the show with interest.
The BBC previously confirmed that they were looking to commission the show from Wall To Wall productions, but said they were "a long way off" any decision.
Potential judges for the show have included everyone from former X Factor stars Cheryl Cole and Dannii Minogue to Take That star Robbie Williams. 'Rolling In The Deep' singer Adele has also been touted as on the 'wanted list' for the panel.
However in a twist it now seems as though ITV may want to air the show too, with boss Peter Fincham apparently seeing the format as "a backup" if The X Factor loses viewers this year with its new line up.
According to The Guardian currently the odds are stacked in favour of ITV, which as a commercial channel can make use of new advertising techniques such as product placement as well as attracting bigger judges with more money.
Channel 4 meanwhile said that the format, created by the person behind Big Brother John De Mol, was just a "rip off" and ruled itself out of getting involved in the rights to the show.
The BBC could do with a new reality series, with So You Think You Can Dance facing the axe after just the one series. The dancing show however should act was a warning to both the Beeb and ITV, like The Voice, SYTYCD is a huge success in the states, but its failed to translate here in the UK.