The BBC are reportedly after hit UK song writers and singers including Adele and Robbie Williams for their version of The Voice. According to The Sun, the Beeb are planning to launch the reality series next year after seeing its success in the states.
The show, which is based on The X Factor and American Idol, sees a gimmicky first audition round where the judges sit with their backs to contestants. They perform for the panel and are judged only on their voice, although ultimately as its the public that decide the "blind auditions" have little outcome on the show.
Getting Robbie on board would be a big scoop for the BBC, with ITV hiring his band mate Gary Barlow for The X Factor this year. A source said: "They still have a healthy rivalry and this would kick in if they were on opposing shows."
Meanwhile a source for the BBC commented: Robbie would be great, particularly with his rivalry with Gary."
While the show has been a success in the states, the BBC has had problems in the past with reality series. So You Think You Can Dance, a huge hit in America, has failed to take off here and will almost certainly be axed. Meanwhile the channel's attempt at a singing contest in the form of Fame Academy also never got off the ground.
It has yet to be confirmed whether the Beeb is even planning a version of The Voice or has the rights.